Author name: geasybhw

What you’ll need: A broken link that has many links to it. The more the better, though technically this will work at any scale.  Take your link, plug it into Ahrefs Site Explorer. Set it to “URL Only.” Navigate to Backlinks.  Filter by RecentLive, English (I assume), DoFollow Export to Excel Open up the CSV Filter by DR >= 20 (or other value, up to you) Copy and paste those results into a Google Sheet Delete columns so you just have Referring Page URL, Referring Page Title, and Link URL (the broken link URL) Add columns for Our Link, First Name, Last Name, Root Domain In Root Domain, paste this formula and extend it to all rows: =REGEXEXTRACT(A2,”^(?:https?:\/\/)?(?:www\.)?([^\/]+)”) Now download the page as a CSV, delete everything but the Referring Page URL, and create an MTurk task to find the First Name and Last Name for each article. I set the task at $.10 and got 400 done in about 30 minutes. You can also use URL profiler Content Analysis- Readability function which can extract author names before sending to url  to MTurk   Once you have the First Name and Last Name data, paste it into your Google sheet. Now you should have URL, Title, Broken Link, First Name, Last Name, and Root Domain. Add another column called Company. Add the Hunter.io Google Sheets add-on. Then use the Addon to populate all the emails.  Tada! You should have a ton of emails you can reach out to directly to get the broken link fixed to your link.  Want more? Take all the URLs that MTurk didn’t get First/Last names for and plug them into Hunter and look for Editorial or Info email addresses. Never hurts to try. 

Tool Features 1. Get inspiration for writing Title Tags. Simply enter in a primary focus keyword and get a SERP preview of the top-ranking and paid listings along with their title tags graded. 2. Enter in a current title tag or proposed title tag and get an instant CTR grade. 3. Get custom recommendations on what to improve based on previous studies to increase CTR. 4. It’s all free.     https://docs.google.com/spreadsheets/u/1/d/1MrpGs824Ub6xgkmj5PegfXw7aJdqcUNbwWmSc1e2Kgg/copy      

Link vendors – easy access to relevant sites and they can save you a lot of hassle. Of course depending on your budget number of links will differ. This is good for affilaite sites as most link vendors sell only link insertion or sponsored posts Building a team- You need to have a SOPs in place and monitor them, but gives you flexibility in what approaches outreach wise you can use. Cheaper in long term and easier to scale SEO/Linkbuilding Agency- Least hassle, flexibility with outreach approaches but higher costs Individual freelancer- A middle ground between your own team and agency. Bit tricky to find good ones that will consistently perform. Digital PR Agencys- They can create a awesome piece of content and promote it to the highest DR news sites but as you might imagine the cost is the highest.

When we get on the phone with a prospect. We shut the hell up. When I speak to a prospect, I ask them to tell me about their business and what they feel they need help with. I’m learning about them and understanding their pain points, then addressing those pain points. Prospects reach out because they have specific problems they want fixed. Often, they might only see a fraction of the problems they have. To bring those to light, I’ll share my screen and show them some quick finds. Often, these can be: Glaring on-site SEO issues Fiverr type link building Duplicate content issues The conversation shifts into how they like to work with an agency, deliverables, budget, etc. This is where I talk about how and why we work in sprints. I’ve yet to come across a prospect that was against our approach.