On-Page SEO

Look, most sites are bloated with garbage pages that tank their entire domain authority. I'm talking about thin content from 2017 that gets zero traffic and zero links. We audit your site, identify the dead weight, and either kill it off or 301 redirect it to something that actually performs. I've seen sites jump 30-40% in organic traffic just by nuking the right pages. It's not about having more content; it's about having content that doesn't suck.

Your competitors are publishing on a schedule and you're out here posting whenever you feel like it. That's not a strategy. We map out when your niche actually searches for stuff, when competitors go quiet, and when you can dominate the conversation. Publishing velocity matters more than people think - go too fast and Google thinks you're spamming, go too slow and you lose topical authority. There's a sweet spot and we find it.

Stop writing random articles hoping something ranks. Build content ecosystems instead. One monster pillar page targeting your main keyword, then 8-12 cluster posts hitting every long-tail variation and related question people actually search. Internal link them properly and you've got a semantic web that Google eats up. This is how you dominate entire topics, not just random keywords.

If you're targeting "best running shoes" with a 3,000-word guide when Google's showing product comparisons and shopping results, you already lost. We reverse-engineer what Google actually wants for each query type. Featured snippets need specific formatting. PAA boxes need question-based headers. Shopping results need product schema. Match the intent or stay on page 2.

You've got 5 articles competing for the same keyword and wondering why none of them rank. That's cannibalization and it kills your chances. We identify which pages are fighting each other, merge the weak ones, differentiate the strong ones, and make Google understand which page should rank for what. Clean hierarchy beats scattered chaos every time.

ChatGPT and Perplexity are eating traditional search traffic. If your content isn't structured for RAG retrieval, you're invisible. We're talking semantic chunking, entity density, technical precision - the stuff that makes LLMs actually cite your content instead of your competitors. Most SEOs are still optimizing for 2019 Google. Wake up; the game changed.

Most sites slap on basic schema and call it done. We implement strategic structured data that actually gets you rich results. Product schema on non-ecommerce content, custom schema combinations, entity linking, knowledge graph optimization. Schema isn't just about following guidelines; it's about gaming the system legally to maximize SERP real estate.

Your internal linking structure is probably a mess. Pages with authority aren't linking to money pages. Orphaned content everywhere. We build strategic internal link architecture that flows authority where it matters, uses proper anchor text distribution, and creates clear topic hierarchies that Google can understand.

Deep URLs, parameter chaos, duplicate content from poor structure - these kill rankings. We optimize your URL structure for both users and bots. Clean hierarchies, proper canonicals, breadcrumb implementation, and ensuring all important pages are within 3 clicks of the homepage.

Your title tags are either keyword-stuffed garbage or generic nonsense that doesn't get clicks. We craft titles that rank AND get clicked. Proper keyword placement, CTR-focused copywriting, optimal character counts, and meta descriptions that actually drive traffic from SERPs.

Multiple H1s, skipped heading levels, keyword-stuffed headers that read like spam - we see it constantly. Proper H1-H6 hierarchy with semantic meaning, keyword optimization that doesn't look forced, and structure that both users and bots can follow easily.

5MB hero images, missing alt text, zero image SEO strategy. We compress everything without quality loss, implement proper alt text that's descriptive not keyword-stuffed, use modern formats (WebP), and set up lazy loading that doesn't hurt SEO.

LCP over 2.5 seconds kills mobile rankings. We get your Core Web Vitals passing: sub-2.5s LCP, under 100ms FID, and CLS below 0.1. This means resource prioritization, render-blocking elimination, font loading optimization, and above-the-fold rendering that loads instantly.

Your site loads the footer JavaScript before the hero image. That's backwards. We optimize the critical rendering path so users see content immediately. CSS delivery optimization, JavaScript deferral, preloading critical assets, and eliminating render-blocking resources.

Every marketing tool you add slows down your site. Analytics, ads, chat widgets, heatmaps - they all kill performance. We audit every third-party script, lazy load non-critical ones, and implement tag management best practices. Then we establish governance so your marketing team stops adding random scripts without checking performance impact.

Desktop looks great but mobile is broken? Google indexes mobile-first. We ensure perfect mobile rendering, touch-friendly elements, appropriate font sizes, no horizontal scrolling, and mobile-specific optimizations that desktop doesn't need.

Your site's accumulated years of technical issues and nobody's addressed them. Orphaned pages, redirect chains, duplicate content at scale, indexation inconsistencies, broken structured data. We audit everything, prioritize by impact, and give you a roadmap that fixes the critical stuff first instead of wasting time on minor issues.

Internal broken links hurt user experience and waste crawl budget. External broken links lose you link equity. We find every 404, implement proper 301 redirects, fix broken internal links, and update or remove dead external links.

Same content on multiple URLs, scraped content, thin variations - duplicate content dilutes your rankings. We identify every duplicate content issue, implement proper canonicals, consolidate thin pages, and make sure Google knows which version to rank.

Your XML sitemap includes pages you don't want indexed and your robots.txt is blocking important stuff. We create clean sitemaps with only indexable pages, proper priority settings, and robots.txt that guides bots correctly without blocking ranking pages.